Thursday, July 16, 2009
Posted by Maree Anderson
While scanning tweets yesterday, I came across a link to Pam Barchorz's blog, where she posted about making a book trailer on a budget. (This is one of the aspects I love about Twitter, by the way: just when you're mulling over something relatively profound, the Twitterverse provides a relevant link to catch your eye. It's like it's sentient or something!)
Anyway, to quote Ms Bachorz:
"It’s fascinating to see how an author, or their publisher, manages to distill their book’s subject and make it visually interesting. It’s like flap copy in motion."
If you want some great tips on how to make your own book trailer, do check out her post: "Making a professional book trailer on a budget".
Having just forked out a few $ for bookmarks to give away to promote Even Demons Get The Blues, I'm wondering if a book trailer is worth the outlay. And not only financial outlay. If I decide to have a go at making one myself, there'll be the added cost of time taken from my writing week and redirected into something that will promote my book.
Or will it?
You see, I'm one of those people who won't buy a product if its ad gets right up my nose and irritates me. I even go so far as to mute the sound when certain ads play on TV. The whole, "But if you remember it, then it's doing its job!" doesn't wash with me. Hey, Mr Ad Dude, what part of "I won't buy your product on principle because your ad is nauseatingly annoying in the extreme!" didn't you understand?
Neither am I an advocate of "any publicity is good publicity". Or to be more specific "even a bad website is better than no website presence at all".
Just as I wouldn't go out in public in my dressing gown and slippers-- Okay, okay, busted! I have been known to make a quick dash to put out the trash or check the mailbox. Sheesh!
What I'm trying to say is for me, a professional-looking website is important because it (hopefully!) conveys to industry professionals that I'm... well... professional! So if I can't afford to pay someone who knows what they're doing to create the book trailer of my dreams and I do have a go at making one myself, it's not going public unless its bloody near perfect. And I'm absolutely sure I'm not gonna be embarassed by it. And it's bloody near perfect!
Which obviously means that if I make a complete hash of it -- highly likely! -- despite hours of work, it'll never see the light of day.
So before I seriously contemplate wasting money and/or time -- neither of which I have in abundance right now -- I would love to have your feedback to these potentially life-altering questions:
1. Are you a book trailer junkie?
2. When you view a really great book trailer, does it truly influence you to rush out and buy the book?
3. And if it's not a particularly inspiring trailer, or even (heaven forbid!) a truly wince-worthy one, would that influence you to not buy the book?
4. If you are a book trailer junkie, where do you generally find them? (Author's website? YouTube? Some other awesome place I've never heard of????)
5. How do you usually hear about book trailers? (By subscribing to the author's newsletters? Referrals from writers' loops? Twitter? Facebook? Some other fascinating social network I'm missing out on????)
Hanging out for your opinions!